Will Dual-Branded WWE Pay-Per-Views Be ‘Best for Business’?

 

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The WWE Universe has been graced with hours upon hours of pay-per-view material over the past couple of years, that the thought of only having one a month seems ridiculous at first. Ever since the brand split between Raw and Smackdown Live two years ago, we’ve been blessed with a brand exclusive pay-per-view basically twice a month.

With WrestleMania 34 and the Greatest Royal Rumble event showing that dual-branded shows take a lot of time out of the day, will this move be best for business?

The short answer is: YES! As much as I loved having a WWE pay-per-view nearly every two weeks, there ended up being a lot of cancelled plans because of my love for the industry! Fans are already committing 5 hours during the week for Raw and Smackdown, and I know that for myself, I would sometimes feel overwhelmed with the amount of shows I told myself I needed to watch.

I’d much rather spend 5 hours on one Sunday of the month watching a longer PPV, than carving out two Sundays of the month for 4 hours each.

 

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There’s also no doubt that this move is to manage costs a little more responsibly. It was a ludicrous, but classic Vince McMahon move to put everything on the line for the fans’ enjoyment. Running two PPVs a month with most of the viewers tuning in on the WWE Network was bold to say the least. You can’t blame Vince for trying, however, the guy loves putting everything on the line! (#XFL2020) The network, by the way, is great and I would recommend it if you don’t already have it!

 

 

I think most importantly, the choice to move back to dual-branded PPVs every month will benefit storylines the most. I was ready to quit watching wrestling at the end of 2017 with all the 6-women and 8-man tag team matches that we were getting week after week. The reason they kept doing this, however, was because they needed to drag out the stories for 2 or 3 extra weeks while they waited for their show’s pay-per-view. Now the stories will be more concise and less repetitive… hopefully!

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The one negative I can think of may be the matches during the pay-per-views themselves. I do have a slight fear that because they’ll most likely try and shove as many matches from each show in as possible, that the men and women won’t be given enough time to show their skills properly. That’s the thing I hate most, when matches feel rushed. It also might mean that we don’t see any matches not for titles, which would seriously hurt the superstars and limit the amount of storytelling that will unfold.

 

I definitely think that bringing back dual-branded pay-per-views was the right move by WWE. It’s truly the way it should be, and it will hopefully make the PPVs feel special again. When there was one every other week, it started to feel more like a regular routine than a special event. Actually there is another negative from all this, possibly the biggest thing I’m upset about… we probably won’t get another ‘Great Balls of Fire’ event. DAMN!

By: Patrick Gallagher

Twitter: @RealPatrickG

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Will Dual-Branded WWE Pay-Per-Views be ‘Best for Business’?
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Will Dual-Branded WWE Pay-Per-Views be ‘Best for Business’?
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The WWE Universe has been graced with hours upon hours of pay-per-view material over the past couple of years, that the thought of only having one a month seems ridiculous at first. Ever since the brand split between Raw and Smackdown Live two years ago, we’ve been blessed with a brand exclusive pay-per-view basically twice a month.
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