Luke Harper and Erick Rowan’s latest gimmick, the Bludgeon Brothers, came onto the WWE scene at the latter part of 2017. They were given tons of hype and promotion leading up to their debut with video packages and Byron Saxton trying to put them mega over.
Yet since they arrived, the WWE Universe has been left sitting on their hands when Harper and Rowan enter an arena because they just don’t feel special.
I was thinking a lot about this after yet another week of Smackdown Live where Harper and Rowan were left to burying a couple of jobbers. The first thing that came to my mind was Braun Strowman.
When Braun debuted with the Wyatt Family many years ago, he was also being matched up with only jobbers, putting on burial after burial, leaving the WWE Universe annoyed and bored. It wasn’t until last year where Strowman absolutely decimated Roman Reigns that fans started paying attention.
Something similar needs to happen with the Bludgeon Brothers, and soon! Harper and Rowan have tried for so long to find a gimmick that works for them, and I truly believe that the Bludgeon Brothers have what it takes.
But WWE creative needs to give the fans a reason to want to watch the two. Nobody cares to see jobbers getting buried week after week. It doesn’t feel special.
It is good that they seem to be hinting at a feud between the Bludgeon Brothers and the Usos. This is the opportunity that Harper and Rowan so desperately need. They have the look, and they have the talent, they just need the push. Jobber matches don’t count as pushes. There needs to be a sense of intrigue in order to get a superstar over. Just like Braun Strowman, who was almost irrelevant until he destroyed the big dog!
The other piece of this puzzle is that, if Harper and Rowan get matched up against the Usos, they need to win the titles. It would be ideal if they could hold them for a solid run, but at least make them champs for a bit so that fans can realize that the Bludgeon Brothers are not a team to sleep on.
I cannot remember the last time there was a truly dominant tag team in the WWE. Not like the Shield that always had the numbers game, but like two massive dudes who can’t be stopped.
I really wouldn’t mind to see it now, especially since the Smackdown Tag Team division could use a mix up. It could also set up for a cool rivalry with another physically big tag team, like the Authors of Pain. I also just really like their theme song!
By: Patrick Gallagher