Dwayne Johnson’s Project Rock Delta sold out within 24 hours of its release. Under Armour quickly followed that up by a restock that again sold out immediately. Under Armour is in no rush to flood the market with this shoe and that goes to show they have plans of raising this sneaker to the status of other limited-edition kicks from brands like Nike and Adidas.
The Rock was very appreciative with the success of the shoes and spoke on social media regarding the topic:
It’s official: Collector’s item status. THANK YOU for making our new #ProjectRock @underarmour #ROCKDELTAS🔥the fastest selling shoe of 2017. 100% SOLD OUT FOR THE SECOND TIME which marks the official end of production. I wanted to convey my sincere GRATITUDE to all of you who sold out our shoe in less than 24hrs. Then we restocked. And you sold them out again! NEW #ROCKDELTA🔥color ways coming 3rd QT of this year. Committed to making the greatest training shoe on the market. For those of you have them – THANK YOU, enjoy the shoe and stay strong. #BloodSweatRespect #ProjectRock #UnderArmour #ROCKDELTA🔥✊🏾
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