NBCUniversal and WWE today unveiled a comprehensive brand campaign, “For The Hero In All of Us,” that will air across NBCUniversal’s expansive network of two broadcast networks, 17 cable channels and more than 50 digital properties in addition to all of WWE’s platforms. In conjunction, NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.
Four key, tentpole marketing opportunities have been created for advertisers to take advantage of by utilizing WWE’s powerful engagement at scale:
- “The Road To WrestleMania” – a 32-day build up to the Super Bowl of sports entertainment.
- “The Slammy Awards” – an amped up version of WWE’s annual awards show that moves to first quarter in the heart of the red carpet season.
- “Champions of Fatherhood” – a special series which turns the spotlight on America’s unsung heroes.
- “Heroes of Tomorrow” – a way to highlight WWE’s legion of young fans.
Full Article: WWE.COM
By Ramsey S.
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